Games: Netmarble is looking for more fresh IP titles and plans to expand to PC and consoles

Netmarble Games CEO Kwon Yeong-sik speaks during a press conference held at the gaming firm’s new headquarters in eastern Seoul on Jan. 27, 2022. (Yonhap) Since its establishment in 2000, Netmarble has been producing and providing some of the most successful mobile games, including MARVEL Future Fight and Seven Knights, in the global market. The gaming firm, however, has been suffering from a lack of IP and its developers’ preference for developing games only for mobile platforms.

Netmarble Games, a large South Korean mobile game developer and publisher, released over 20 new titles on Thursday, with 75% of them based on its own intellectual property (IP). “Netmarble is unveiling 22 new titles in diverse genres,” said Netmarble CEO Kwon Yeong-sik at a press conference held at the company’s new headquarters in eastern Seoul, highlighting that the roster includes numerous original content titles.

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“There has been so much talk that Netmarble lacks its own IP, but that is because the company started as a publisher in the beginning,” Kwon said, adding that 65 percent of the new titles are wholly created by Netmarble and another 10 percent are co-produced. Netmarble will focus more on IP by investing in webtoon and animation companies both at home and abroad, Kwon said.

Netmarble will also expand into the PC and console game markets, Kwon said, with details of its plan for its blockchain gaming business to be unveiled soon. A blockchain game is a video game that includes elements that use cryptography-based blockchain technologies.

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