“I think it will be a big hit with students,” Vasquez said. “If anybody wants some late night cookies, they can go there or have them delivered, which is awesome.” Recently-opened stores include restaurants such as Five Guys at Chimney Hill, and jewelry stores such as Kendra Scott at Century Square. Upcoming shops include a 5.11 Tactical, opening June 26 at Chimney Hill, and Insomnia Cookies, which will offer deliveries as late as 3 a.m., Vasquez said. As South College Station continues to grow residentially, new entertainment options for both students and families are a priority for city staff, Vasquez said.
The popular Dutch Bros Coffee is opening at least three other locations in the city after seeing great success on Wellborn Road, Vasquez said, which opened as the company’s first Texas location on Jan. 5, 2021. One new location, opening soon, is being built next to Baylor Scott and White Medical Center on Earl Rudder Freeway, Vasquez said. “When the pandemic hit, everything got put on hold,” Vasquez said. “But now, we’re getting calls saying, ‘We’re interested; we’re ready.’”
A number of the businesses arriving are along University Drive close to campus, Economic Development Manager Aubrey Nettles said on the May 24 episode of the city’s All Up In Your News podcast. Many of these developments were being negotiated with the city government before 2020, said Stacey Vasquez, the city’s economic development coordinator.
The city has been at work on other initiatives as well — everything from bringing in new industries for residents to a “brunch crawl,” Vasquez said. “We have so many great brunch options here, it was kind of a joke around here that since we’re getting two new ones, maybe we should have a brunch crawl and just go from one place to another,” Vasquez said. “That was a great win for College Station,” Vasquez said. “The city had been working on getting Costco here for several years. It will also be a great opportunity for students in terms of employment.”
For those who live in midtown, Costco Wholesale announced in April a new facility would be built along Earl Rudder Freeway. Recently-announced is a mini-golf course, Kraken’s Revenge and a rock-climbing and fitness facility, Stone Co. Climbing. City staff are working to bring in other attractions, Vasquez said.
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