North Carolina Rapper Launched Vegan Burger News When Tour Stopped During Pandemic

North Carolina Rapper Launched Vegan Burger  News When Tour Stopped During Pandemic

Romeo’s hit the ground running and regularly drew long lines for its plant-based patties. “Miracles do happen. Like I said, (Tigo B) and I was just standing in the kitchen saying, ‘Okay let’s try a little bit of this,’” Heath recalled. “We’re not trained chefs— we’re not professional chefs—we just know good food!” “You got 60 people standing in line, it’s very unbelievable,” says Heath.

He was forced to temporarily “drop the mike” so to speak, but not in a good way. “During the pandemic, we weren’t able to perform, we weren’t able to tour, we weren’t really able to do much for music. So, we decided to make a pivot,” Tigo B told Queen City News.

The duo talked about opening a restaurant before, but their timetable changed because of COVID-19. Due to the virus, they decided not to start a restaurant right away, instead rolling out a Romeo’s food truck in November of 2020. In December, he, and business partner Lamont Heath, who are both vegans, launched the first brick and mortar Romeo’s Vegan Burgers on South Blvd. near the South End of Charlotte. The new eatery has an indoor dining space as well as a drive-thru.

Several surveys in recent years point to the fact that the Black community has increasingly embraced veganism. Tigo B says the pandemic gives that trend even more momentum. “The fact that we lead in diabetes and heart disease and things of that nature, you know as a whole I think we want to be healthier and do better,” he said. “Being in the music industry you have to promote,” says Heath, drawing a parallel. “Being in the food world you have to promote. And I think that’s what him and I understood.”

“We wanted to step into the space and provide something that not only was fast food and vegan, but it was cool,” Tigo B said. Tigo B’s social media fanbase of thousands of people created crossover appeal in a whole different venue.

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