Novelis to invest US$2.5 billion in Birla Group’s largest greenfield project

Novelis to invest US$2.5 billion in Birla Group's largest greenfield project

Kumar Mangalam Birla, Chairman of the Aditya Birla Group and the Novelis Board of Directors said: “We continue to invest in each of the markets Novelis serves – from beverage can to automotive, aerospace and specialties – and in all geographies. Novelis has a track record of success in delivering customers the low-carbon, sustainable aluminum solutions they seek, and we will continue that storied history with this investment and others to come.”

Aditya Birla group’s Novelis Inc on Wednesday declared it will contribute $2.5 billion to build a new low-carbon reusing and moving plant in Bay Minette, Alabama, USA in order to meet demand for cans. This project will be biggest worldwide greenfield expansion project by Birla group. The facility will have an initial 600 kilotonnes of finished aluminum products capacity each year, the aluminum solutions supplier company said in a proclamation.

“This is also the largest global greenfield expansion project of the Aditya Birla Group and will take the group’s total investment in the US across businesses to over $14 billion,” Birla said.

More than half of the capacity of the new facility will be used to serve growing demand for aluminum beverage can sheet in North America, which is driven by consumer preference for more sustainable packaging.

“Through this investment, we are making a demonstrative commitment to continue to grow alongside our customers and meet their needs for low-carbon, highly sustainable aluminum solutions,” said Steve Fisher, President and CEO of Novelis Inc. “In addition, we are well-positioned to efficiently expand capacity at this facility in the future – above the 600 kt announced today – to capture ongoing strong demand. Our readiness to invest to serve growing markets is a perfect example of how we are delivering on our company purpose of shaping a sustainable world together.”

Novelis’ decision to build a fully integrated, greenfield recycling and rolling plant is backed by strong North American demand for flat-rolled, low-carbon aluminum from can makers and beverage companies. Aluminum beverage cans, bottles and cups are the models of sustainable packaging and the circular economy. With an average “can-to-can” lifecycle of just a couple of months, a can that is recycled today can be back on store shelves in as little as 60 days.

The facility will be the first fully integrated aluminum mill built in the U.S. in 40 years. It is expected to create up to 1,000 high-paying, advanced careers in modern manufacturing in USA.

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