Owners say the new barbershop and salon mean more than making money

Owners say the new barbershop and salon mean more than making money

Traylor said they were overwhelmed at the success of the event that drew a crowd of over 350 people. The barbershop and hair salon got its start via a Roots Hair Show organized by Fisher and Traylor last February at the Courtyard by Marriott in Moorhead. The women were both working elsewhere at the time. “We didn’t even know COVID was going to happen. It’s a blessing that didn’t interrupt our event,” she said.

Creating community “I highly recommend those. I felt so relaxed I almost fell asleep. It’s amazing,” Kovaci said.

Roots Barbershop & Hair Salon is owned by Fisher and former Skill Cutz co-workers Sharon Traylor and Reggie Wilcox. She’s more than a landlord. Kovaci gets her own hair done by Roots’ co-owner Brenna Fisher. She’s also a big fan of what Fisher refers to as a “headicure.”

“There isn’t a type of hair we can’t do,” Traylor said. “We want you to feel any issue you have we can provide for you. It doesn’t matter your hair, your age or your style or if you don’t know what to do, we want you to know we can figure something out for you.” The owners all share similar values, Traylor said. Roots Barbershop & Salon specializes in haircuts, colors, perms, locs (the preferred term for dreadlocks) and braids.

Wilcox joined the women in opening Roots Barbershop & Salon in May at 1420 9th St. E. in West Fargo. In September, they moved the business to its current location. When barbershops and salons were forced to close in March due to concerns about the spread of the coronavirus pandemic, the women had time to consider their next move. That’s when they got the idea to start their own business.

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