News Highlights: Button and Branch Join Hands to Help Brands Unlock Mobile Growth in the Affiliate Channel | News.
NEW YORK, Jan. 14, 2021 / PRNewswire / – Button, the leading mobile commerce technology company, today announced a strategic partnership with Branch, the leading cross-platform linking and measurement solution, to bring brands visibility in app traffic optimized by Button in their Branch dashboards. This top-notch partnership brings mobile affiliate traffic to the marketing fold, giving brands a holistic view of their spend across all marketing channels.
This pandemic has accelerated the ongoing shift to mobile shopping. According to the U.S. Department of Commerce, e-commerce sales increased 31.2% in October and 32.4% in November last year, according to the U.S. Department of Commerce, while global digital sales grew 45% year over year to $ 181 million from December 1-14, 2020, according to Salesforce. . An app strategy based on a CPA model, coupled with a thorough measurement solution, is now more than ever a building block for the mobile growth of any brand, one that leverages the surge in …
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