Apple’s iPhone SE refresh is a very popular device, CIRP data suggests, with the low-cost smartphone taking up nearly a fifth of all iPhone purchases in the United States in the first quarter of availability.
Analysis of iPhone sales by Consumer Intelligence Research Partners in the quarter from April to June indicates that the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max continue to represent the bulk of Apple sales, accounting for 65% of the purchases. While this shows that consumers are still eager to purchase the higher spec and premium level models, the relatively recent iPhone SE still has a dent in the procedure.
According to CIRPthe iPhone SE achieved 19% of sales in the measured period. Despite the promising start, it seems that the model has not impacted sales of the current flagship generation too much, but has absorbed the sales of older models.
For comparison, sales of the iPhone XR, iPhone XS, and iPhone XS Max in the quarter for 2019 were in the same margin at around 65%. Back then, sales of the iPhone 8, iPhone 7, and Plus models took up the remaining sales share for each.
For 2020, it appears that sales of the iPhone 8 and 8 Plus, as well as the iPhone XR, will be squeezed by the cheaper iPhone SE.
“At the end of the past quarter, Apple has a simpler setup than in the past, with only the XR, 11, 11 Pro, 11 Pro Max, and new SE,” said CIRP partner and co-founder Josh Lowitz. “At $ 399 for the base model, SE falls well below the price of a year-old XR and successfully replaces the nearly three-year-old iPhone 8 models for the entry-level price.”
The release of the iPhone SE was also determined by CIRP as a catalyst for users of older iPhone models to upgrade. According to CIRP data, phone owners over three years old have a 73% chance of upgrading to an iPhone SE.
Mike Levin, CIRP partner and co-founder, reasons that the iPhone SE helped users of the iPhone 5, 6 or 7 generation models who didn’t want to buy newer versions, even at cheaper prices. “These are users who are clearly opposed to upgrading to newer phones at more attractive price points, such as the iPhone 11, last year’s iPhone XR, and even the iPhone 8 and 8 Plus, which launched in 2017 as prices evolved over time. of the years have fallen. ”