Monday marked the fifth anniversary of North Fulton News Radio, which he launched with Mike Sammond as a single show. After learning the ropes of producing a podcast show and interviewing guests, Ray ran the show on his own, he said. “I enjoy helping other people get the word out about their business,” Ray said, of the podcast network. “We’re as much business development coaches as we are podcast producers. Sammond now is producer of Gwinnett News Radio Network also under News RadioX.
“I started this to try to figure out a way to get people to come to me,” Kantor said. “That’s kind of the heart of this. It was to invite them on my (Atlanta News Radio) show. If I wanted to get to know someone, I’d invite them on and more times than not they’d say yes.” The success of News RadioX is directly related to his discomfort with going to business networking events to meet people, he added.
John Ray, who operates North Fulton News Radio in Alpharetta, said that looking back, five years ago he didn’t expect podcasting to be a part of his own brand. Separate from podcasting, Ray also works as a business consultant. The partners produce as many shows as they’d like to. They get training, podcast equipment and a website for their platform, Kantor said.
Guests appear on shows across the News RadioX network for free, Ray said. But hosts of shows produced on the platforms such as North Fulton News Radio pay a fee. Kantor said generally pricing for a website and a show host to interview guests on the platform could range from $650-$1,000. And people who have an interest but are also uncertain can host a show for set number of days at no charge, he said. A physician, for example, hosts a medical podcast on North Fulton News Radio called “To Your Health.” A director with an accounting firm hosts a podcast on different approaches to achieving success called “Inspiring Women.”
North Fulton News Radio is now the umbrella for 15 shows Ray produces and he recently started shows in the Minneapolis-St. Paul area of Minnesota and Nashville, Tennessee. “We’ve interviewed accountants, attorneys, bakers,” Ray said. “I’ve even had a professional mermaid on the show. I’m talking to a lady who has a cricket farm about coming on the show. We serve a wide swath of the business community.”
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