A report published today by Consumer Intelligence found that in the first quarter of 2020, iPhone 11 sales accounted for 66% of iPhone sales in the United States.
These results are based on a survey (n = 500) of U.S. Apple customers who purchased an iPhone, iPad, Mac, or Apple Watch between January and March 2020.
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Sales first quarter 2020
the report [PDF] also found that the iPhone 11 itself (aside from the 11 Pro / Max) accounted for 37% of sales. These numbers mean that the iPhone 11 will be in the same place in 2019 as the iPhone XR, making it Apple’s most popular iPhone today.
Meanwhile, the smallest market share was the iPhone 8/8 Plus at 13%. Apple has since left the iPhone 8 line with the announcement of the iPhone SE exactly a week ago.
Mike Levin, partner and co-founder of CIRP:
We can clearly see how iPhone owners keep their phones longer and longer now. In the past quarter, 28% of buyers kept their old phones for three years or more, compared to just 12% four years ago. A high and stable percentage of iPhone buyers upgrade their phones every year. So the good news for Apple is that consumers are increasingly buying the newer and more expensive phones. But they keep these phones for much longer now, well beyond the two typical years of a few years ago. This slows down the upgrade cycle and reduces demand for units in a saturated market.
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