The Consumer Electronics Show (CES) has been a staple of the tech world for over half a century. Since its inception in 1967, CES has grown into the “most powerful trade show in the world,” as it proudly proclaims. However, with the rise of electric and digitally enhanced vehicles taking up an increasing portion of its display space, one has to wonder if CES might need a name change to better reflect its evolving focus.
What’s in a name? Consider the number and variety of automakers that chose to announce or showcase new car models and concepts at the January 2024 event. Kia, Hyundai, Honda, Volkswagen, and others grabbed headlines with their innovative offerings. The lines between cars and consumer electronics are rapidly blurring as more automotive-related announcements at the show involved demonstrations of new ways that artificial intelligence is being incorporated into vehicles.
Conspicuously absent this year were most American automakers and many European OEMs that had spent significant sums showcasing their new electric and computerized vehicles at previous CES events. However, Asian manufacturers quickly filled the void, eager to enter North American and European markets.
Chinese electric vehicle manufacturers were particularly plentiful at the January 2024 show, showcasing vehicles suitable for both land and air travel. With China’s growing dominance in electric vehicle production and innovation, it’s clear that global automakers are taking notice.
Preparing for the Asian invasion of electric vehicles was a hot topic at CES this year. One panel on software-defined vehicles highlighted Mercedes’ strategic approach to competing in China’s domestic market by opening new facilities and seeking local partnerships to respond quickly to market demands.
Automakers like Qualcomm have also recognized China’s potential as an export-driven market. Many companies are establishing strategic partnerships with Chinese auto OEMs to drive scale and efficiency while keeping globalization in mind.
As technology continues to advance at breakneck speed, John Wall from BlackBerry predicts that the number of auto OEMs operating in China will shrink but emphasized that opportunities are huge for those who can keep up with demand. This fast-paced environment requires quick responses to market needs along with partnerships with local suppliers.
So what’s next for the ‘C’ at CES? With China’s rising production levels shaping the future of automotive innovation, it raises questions about whether “consumer” will remain relevant in CES’s name moving forward (source).
The culmination, CES has undoubtedly come a long way since its humble beginnings back in 1967. As technology continues to evolve beyond traditional consumer electronics into electrified vehicles powered by advanced AI systems, perhaps it’s time for a name change – one that reflects this exciting shift towards automotive innovation.
According to TechNewsWorld source