It appears that the trend of generative AI is rapidly growing and Snapchat has jumped on the bandwagon with its own AI products. At the Snap Summit 2023, the company revealed an array of new features and improvements for its popular AI chatbot, My AI.
My AI, which had previously been limited to Snapchat+ subscribers, is now available for all users and has been fitted with new enhancements. Users can customize their AI chatbot, design its appearance, give it a name, and summon it in group chats. Additionally, with the help of generative AI, My AI can send snapshots to support visual conversations.
Snapchat is further utilizing generative AI in its Lenses, introducing a newer generation of filters that can work with AR faster and look more realistic. Here, Snapchat users will receive more appropriate lens recommendations in accordance with the photo or video they capture on their app.
Snapchat has also launched its AR Enterprise Services (ARES) that allows retailers to utilize AR services on their app. The new ARES tackles the longstanding issue of queues in fitting rooms by providing customers with a chance to try items at home through an AR mirror. Additionally, Snapchat is launching various AR experiences for concerts that would enable attendees to interact with the visual production on stage.
Creators on Snapchat are also enjoying an improved experience with new features such as the ability to add Linktree to their public profile, tag locations in Spotlight Snaps, and save stories to their profile. Lastly, Snapchat aims to make its app more engaging and fun by introducing new features that enhance voice and video calls, stories, and Snap Map.
Snapchat has experienced significant growth in daily active users, and with the new features and improvements, the platform is set to reinforce its position as one of the most widely used social apps. As per information from the source, Snapchat’s increased focus on generative AI is likely to attract more users and retain its already loyal customer base.