Sam’s Club, the popular warehouse retailer, is prioritizing the member experience by investing in technology that enhances advertising. According to media company Talk Business & Politics, Sam’s Club executives believe that improving the member experience will ultimately lead to increased revenue.
Similar to its parent company Walmart, Sam’s Club recognizes the potential of advertising revenue in boosting its bottom line. The retailer has recently launched a new advertising program called the Member Access Platform (MAP). Austin Leonard, head of sales for MAP, reveals that Sam’s Club has experienced a 50% growth in ad revenue over the past year, and technology has played a significant role in achieving this success.
One notable feature of MAP is smart retargeting. This technology ensures that ads are not delivered to shoppers who have already purchased the advertised product. By avoiding redundancy and targeting potential customers more effectively, Sam’s Club can optimize its advertising efforts.
To further enhance their ad campaigns, Sam’s Club is partnering with industry leaders such as The Trade Desk and LiveRamp. Through these collaborations, Sam’s Club can leverage its exclusive member data and real-time AI-powered behavioral insights to create more innovative and personalized advertisements. With access to information on purchase history, demographics, recent purchases of similar items, and basket size, MAP enables Sam’s Club to tailor its ads specifically to individual customers’ preferences.
Vendors working with Sam’s Club have expressed their admiration for this retargeting technology. The abundance of retargeting data provided by MAP allows advertisers to connect their ads with membership data and real-time behavior patterns seamlessly. This valuable insight helps them make informed decisions when crafting effective ad campaigns.
According to TB&P reports cited by Supermarket News Supermarket News, advertisers using MAP have seen an average increase of nearly 30% in return on ad spend since incorporating intra-club sales into their attribution mix. This impressive statistic demonstrates how leveraging intelligent retargeting can significantly impact ad performance.
Sam’s Club’s commitment to enhancing the member experience through technology-driven advertising is evident. By utilizing smart retargeting and partnering with industry leaders, the retailer is able to deliver more personalized and effective ads to its customers. As a result, Sam’s Club has experienced significant growth in ad revenue and increased return on ad spend.
The apex, Sam’s Club’s investment in technology for advertising demonstrates its dedication to providing a positive shopping experience for its members. Through MAP and strategic partnerships, the retailer is leveraging data and real-time insights to create innovative and personalized ad campaigns. With impressive results already seen, it is clear that Sam’s Club’s focus on improving the member experience through intelligent retargeting is paying off.
It is reported that, Sam’s Club has found value in intelligent retargeting for shoppers Supermarket News.
