Samsung India has teamed up with social media giant Facebook to train offline retailers to go digital on platforms like Instagram and WhatsApp. The two companies have already trained more than 800 offline retailers and more training is planned in the coming weeks.
“The presence of local Samsung retailers on Facebook, Instagram and WhatsApp will help consumers contact their local retailers to learn more about their preferred Galaxy smartphone and to purchase Galaxy smartphones on the platform of their choice”, Samsung said in an official statement. “Our partnership with Facebook is helping many of our retail partners to go digital in a great way. Using the Facebook training, our retail partners will be able to digitally discover and target local consumers,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India
The training will help Samsung’s offline retailers publicize their businesses locally and set up their business pages and accounts on Facebook, Instagram and WhatsApp. “With the changing environment around COVID-19, people are spending more time on digital platforms, including the Facebook family of apps. This has led brands to adapt go-to-market models by adapting to changes in the value chain , quickly digitizing key travel, “said Prasanjeet Dutta Baruah, Vertical Head – Technology, Telecom, Automotive and New Business on Facebook India. (ANI)
