Other changes include Qualcomm’s iconic “fireball” symbol being used to represent the brand more prominently, while new colors such as Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold will be used to represent the “tier” of the product. For example, gold will be used on premium ships and products. Interestingly, Qualcomm states 5G is synonymous with Snapdragon platforms, meaning the company won’t need to put “5G” branding as “5G will be a given.”
Qualcomm has confirmed that it will no longer market Snapdragon systems with its own name, ushering in a “new era” of solo product branding. Say goodbye to smartphone processors with triple digits and hello to “fireball” logos. In 2021, the San Diego semiconductor firm will separate its iconic “Qualcomm” moniker on Snapdragon products, introduce new colours to identify product categories, and switch to single-digit branding on its popular smartphone chips, among other changes. Expect a new “flagship Snapdragon 8-series platform” instead of the Snapdragon 888.
With Qualcomm and Snapdragon being separate brands, smartphone and laptop manufacturers that use Qualcomm chips, such as Samsung and other Android devices, will also being going through a few changes. Nothing recently announced it is partnering with Qualcomm to use Snapdragon chips to power upcoming devices, using its 5G mobile platforms across many different categories of devices. With tech giants such as Apple and Google making their own chips for devices such as the M1 MacBook or Tensor-powered Pixel 6, Nothing may take over to become the next king of Snapdragon-powered devices.
According to a report from Nikkei Asia, however, the days of Qualcomm Snapdragon chips may be numbered. Oppo is tipped to build its own custom smartphone chips, following Apple and Google, which means we may not see as many Snapdragon chips in well-known flagship devices. Still, there’s no denying the power of Snapdragon SoCs, especially in our list of best smartphones.
Majority of iPhone users plan to skip iPhone 13 upgrade, survey suggests. With Apple expected to finally unleash the iPhone 13 at its upcoming “California Streaming” event on September 14, the hype is real for the tech giant’s next line of flagship smartphones. According to a recent survey, however, a majority of iPhone users won’t bother upgrading to the latest model.