Serendipity Going Everything to Saturday for Small News

Inside the $ 7 billion merger of Sequoia Financial and Wealthstone Advisors

“We start out in the morning with mimosas and pastries, and then we work into the afternoon with other adult beverages, refreshments and appetizers,” Line said.  As soon as the doors open, those who come out to partake in the annual event will be treated to a few all-day pleasantries along the way. As far as the in-store sales go, “swag bags” will be given to the first 10 customers who spend a certain sum of money, which has yet to be decided. Each of the swag bags are valued at $75-80.

“It is the one day of the year that we put a lot into our store to say thank you to our customers,” Line said. “We will be starting out in the morning an hour earlier than our typical store hours.” The day will be filled with markdowns and giveaways on a number of items in the store, much to the excitement of Line and her staff.

Saturday will prove to be a festive occasion for Line and the staff at the Big Rapids Serendipity location. Like so many locally-owned businesses in town, Serendipity, in downtown Big Rapids, will take part in the Small News Saturday festivities.

Line said Aztec print has also become rather popular in recent weeks. “We have a nice selection of jackets, hoodies, sweaters, purses and coats in the Aztec print, with different patterns and colors as well,” Line said. “I think it’s becoming popular because of the Yellowstone show, but that’s just my opinion.” This season, Line said the arrival of a new item — the shacket — has quickly become a new favorite clothing item among her customers. It can be worn as either a shirt or a jacket, and comes in plaid, camouflage and animal print. They are also available in all lengths.

“There is one, 100% scratch-off in the drawing, and we make sure that it gets drawn,” Line said. “We always have a customer that receives 100% off their total purchase.” From noon to 2 p.m., customers will receive scratch-off coupons, awarding mystery discounts no lower than 10% off. 

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