Welcome to Silicon Insights! This series of interviews with the CEOs of top thought leaders from companies and the people who shape their market sectors and industries is your chance to hear the latest key industry topics affecting your business today.
Our focus for Silicon Insights is to provide your business with actionable insights that can be used to improve processes and customer communications, helping you build an agile business that can innovate at speed.
In this far-reaching conversation, Michele Reale, Executive Director of Media at two together creative, covers the current state of MarTech (Marketing Technology) and how these technologies are changing to help companies better target their marketing messages. Sources say, Michele discusses how AI is impacting the marketing technology stack and how marketers can leverage AI in their campaigns.
Michele also offers timely advice to business leaders and their marketing teams on how to create long-term successful strategic marketing campaigns and clearly focus their messages. These strategies can be measured for insights into the customer experience, allowing businesses to make data-driven decisions.
Michele Reale brings extensive experience as an international B2B digital media/marketing professional with over 18 years of experience on both the agency and client side. With a proven track record of generating revenue and return on investment through effective use of digital media/marketing strategies and tactics, Michele has worked with notable clients such as HERE Technologies, Fujitsu, Lenovo, KMPG, WorkDay, UNIT4, HTC, London Stock Exchange, Infor, Verisign, McAfee, Symantec, Vodafone, Preventivi.it, Genworth Financial, EMC, Netgear,
Polycom,
BUT,
Automation Anywhere,
Netsuite,
Hitachi Vantara,
sure,
Precisely,
Cybereason
and ADP.
To stay updated on upcoming parts of this insightful interview series with Michele Reale on MarTech trends and strategies for success in strategic marketing campaigns sign up for the Silicon UK newsletter. Don’t miss out on valuable industry knowledge that can help your business thrive.
For more information and to read the full article, visit Silicon UK(https://www.silicon.co.uk/e-marketing/silicon-insights-the-state-of-martech-part-1-520023/amp).
By providing these interviews and analysis, Silicon Insights aims to empower businesses with the knowledge they need to navigate the ever-evolving landscape of marketing technology and drive growth in their respective industries. Stay tuned for future installments of this informative series.
