The CEO of Snapchat said that unlike Facebook, his company verifies the political ads on his platform. This statement comes as tech and social media giants are under pressure to cope with the spread of misinformation on their platforms.
Facebook has recently been criticized for deciding not to check political ads. Twitter has also been criticized for initially stating that it has banned all political ads, but is now trying to determine what is considered political. In comparison, Snapchat’s CEO, Evan Spiegel, said the platform had a team that checks all political ads.
“We are subjecting all advertising to a review, including political advertising,” Spiegel told CNBC. “I think what we’re trying to do is create a place for political announcements on our platform, mainly because we are reaching a lot of young people and voters for the first time that we want them to be able to participate to the political conversation, but we do not do it. to allow information such as misinformation to appear in this advertisement “.