Starbucks Pumpkin Spice Latte Leads to Big Rise in Pedestrian Traffic: Data

Starbucks Pumpkin Spice Latte Leads to Big Rise in Pedestrian Traffic: Data

For Starbucks, the pumpkin spice latte has consistently been a strong driver for growth. The signature drink debuted in 2003, with more than 500 million have been sold to date.  Brands lean into pumpkin spice for fall Other brands embracing pumpkin-flavored products this season include Pepperidge Farm (CPB), Dairy Queen (BRK-B), Tim Hortons (QSR) and Samuel Adams (SAM). 

Dunkin’ also saw visits increase during the week of its own Pumpkin Spice drink debut on August 16, climbing 8.4% compared to the same week in 2019. That momentum continued into the following week — with Dunkin’ foot traffic up 3% on the day of Starbucks’ Pumpkin Spice Latte release.  But it’s not just Starbucks (SBUX) reaping the benefits of consumers’ pumpkin coffee craze. 

Starbucks pumpkin spice latte Traffic continued to climb in the days that followed with an average increase of 14.9% over the six days following the drink’s 2021 launch. This culminated with a weekend surge that saw visits spike 20.8% on Saturday and 19.3% on Sunday, compared to the four prior weekends. 

Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, LinkedIn, YouTube, and reddit Alexandra is a producer & entertainment Correspondent at Yahoo Finance. Follow her on Twitter @alliecanal8193

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