Stockton wants to rebrand itself as a ‘business-friendly city’

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The plan focuses on rebranding the city, supporting small businesses and attracting new business to the area.  “Telling our story, our rich history here in the city of Stockton,” Lincoln said. “How we’re committed to being a business-friendly community in a business-friendly city is what’s going to help us, again, not only retain our current businesses here in the city of Stockton but also attracting more businesses to come.” “In 2020, we had quite a few businesses close. But in 2021, we’ve seen a resurgence of businesses opening,” said Michael Huber, with the Downtown Stockton Alliance. 

“The decisions that we make between now and the next 12 to 24 months are really going to determine what our community looks like decades from now,” Lincoln said.  ‘Slow down, Stockton’: Residents say street near park still needs improvements

The mayor said the city is rolling out a roadmap for growth.  This week, the Stockton City Council voted to approve a six-point economic development plan. 

To recruit new businesses, the city said it will work to change negative perceptions and invest in workforce development.  “Those efforts that are going to demonstrate to those businesses — that are looking at Stockton, that are interested in coming and talking, and that we can provide the workforce,” Lincoln said.  “They’re having a hard time staffing and they’re closing early because of that,” Huber said. “They’re having a hard time acquiring supplies and they’re having a hard time being able to recommit money that they make into their business for improvements.”

What to know about workers’ compensation in California Huber said many small businesses are still in need of support, even though growth is trending in the right direction. 

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