Strategy Analytics- US Businesses Show IoT Investment Elasticity Despite Pandemic

Strategy Analytics- US Businesses Show IoT Investment Elasticity Despite Pandemic

The Strategy Analytics End User Research highlights some interesting trends that have shaped the IoT landscape:

BOSTON – Despite the adversity caused by the COVID-19 pandemic, grounds for optimism remain for IoT spending in the US, according to End User Research carried out by Strategy Analytics on the US IoT Market in Q2 and Q3 2021, in the report IoT Deployment and Adoption Trends 2021: United States

According to Andrew Brown, Executive Director of Enterprise and IoT Research at Strategy Analytics and author of the report, “The US has weathered the pandemic storm as effectively as any major market, with higher average spending on IoT than a number of other major markets. Of course, business needs swung back towards short term planning and operational spending, with delays on strategic IoT planning as a direct result of the pandemic, but we see serious investment in 5G, which will have a massive impact on IoT environments in the US in the next 12 months and will be by far the most prominent technology added.”

David Kerr, Senior VP, Global Wireless Practice at Strategy Analytics, added, “Security remains the primary barrier to deploying IoT, while unpredictable costs and the challenge of managing IoT networks and devices (as deployments begin to scale) are concerns among US companies. Having the right skill sets that are needed to deploy IoT effectively is vital. US companies struggle with having the right in-house resources and have an acute need for partners who have the knowledge and experience to make a deployment effective and successful.”

Strategy Analytics interviewed more than 300 IT decision makers (ITDM) across 9 vertical markets across several markets, including the US. The survey identified trends, and the future direction enterprises plan to take, regarding their IoT strategy, deployments and investments.

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need.

 

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