Apple’s iPhone 12 Pro duo and 5G handsets in general will help boost the market in Q1

Apples iPhone 12 Pro duo and 5G handsets in general will boost the market in the first quarter

The coronavirus pandemic hit the smartphone market hard in early 2020, but while global demand gradually recovered in the second half of the year, overall sales were not surprisingly lower than in 2019.

Looking ahead, most market research firms expect the mobile industry to continue its slow but steady recovery in 2021 and possibly close the year with a similar number of handsets shipped around the world as in 2019.

Of course, the COVID-19 threat will persist for the foreseeable future, pushing many consumers towards cheaper devices rather than no new ones at all. At the same time, however, it is not that cheap iPhone 12 Pro and 12 Pro Max are expected to continue to be incredibly successful through the end of the first quarter of 2021 (and most likely beyond) and will play a major role in a massive year-over-year shipping progress for the industry as a whole.

What’s pretty much set in stone is that Apple will dominate the global supplier charts when we consider the six-month period ending March 31, 2021, which is certainly no mean feat. Considering that the Galaxy S21 family isn’t hugely popular right now, Samsung may struggle to get back to the top spot in Q3 as well, not to mention Q4, when it redesigned and vastly improved iPhone 13 lineup is clearly expected to see daylight.

While it’s hard to anticipate who will join Apple and Samsung on the global 5G stage this year, Xiaomi should be comfortably in third place across the entire mobile industry for the October 2020 – March 2021 timeframe.

In fact, Xiaomi will remain the main company to benefit from Huawei’s woes, especially in the old continent. Huawei, by the way, could end the current quarter in sixth place, down from its silver medal position just a year ago, with a modest number of less than 20 million shipments. Au!

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