News Highlights: Bryte raises $ 24 million and begins to license its technology, plus sells $ 8k AI-powered mattresses – TechCrunch
Bryte today announced $ 24 million in Series A financing led by ARCHina Capital. This is because the company is moving away from direct sales of its $ 8,000 mattress to consumers and instead partnering with partners who would use Bryte’s technology in their mattresses.
Bryte says several deals are in the works.
According to the company, this pivot has always been part of the plan. They believe that through licensing, they can better fulfill the company’s goal of improving people’s sleep experience. Bryte doesn’t want to become another direct-to-consumer brand, but rather the underlying technology in some of the best mattresses.
The company’s original product is still available to consumers. The mattress, called the Restorative Bed, has built-in sensors and 100 computer-controlled pneumatic coils that work with the platform as it learns the owners’ sleep patterns and adapts to them – for both sleepers. Bryte says the technology enables better sleep patterns by …
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