News Highlights: Visa reveals top areas of Technology Investments by Small Businesses – WWD
According to Visa’s third part of its “Back to Business” global study, 82 percent of small businesses had embraced digital technology by the end of 2020 to meet evolving consumer behavior.
Visa’s study, which polled 250 small business owners and 1,000 consumers worldwide, was designed to understand how changing consumer behavior has impacted small businesses, the global ongoing shift to digital commerce, and the resilience of so many small and micro businesses through technology investment. In its survey, Visa found that 37 percent of small business owners were most concerned about an ongoing shift in consumer behavior, and nearly 75 percent expressed concern about health and safety issues keeping consumers away in 2021.
“We cannot underestimate that COVID-19 had a significant impact on small businesses around the world and it is heartbreaking and sad to see, but for those who made the digital evolution …
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