2020 has been a difficult year for the smartphone industry. Lockdowns and subsequent disruption to supply and production chains have left phone manufacturers dealing with declining phone sales. However, the recent holiday season seems to have come as a breath of fresh air for phone manufacturers who have achieved record sales during this Diwali period.
Case in point: Mi India, which has announced that it has sold more than 13 million devices during the festive season this year. According to the information released by the company, it has sold more than 9 million smartphones during the festive sale, including models such as Mi 10T Pro, Redmi Note 9 Pro Max, Redmi Note 9 Pro, Redmi 9 Prime Redmi 9, Redmi 9A and Others.
The company also said it witnessed significant demand for ecosystem products during festive sales and sold more than 4 million devices in categories such as TVs, streaming devices, trimmers, smart bands, audio products, power banks, etc. It further revealed that newly launched products like Mi Watch Revolve, Mi Smart Speaker were among the brand’s bestsellers during this period, while Mi Box 4k and Mi TV Stick remained the top-selling streaming devices on Amazon and Flipkart.
Speaking of the busy sales period, Raghu Reddy, chief business officer at Mi India, said, “We are pleased to share that Mi India has recorded the highest ever sales this holiday season with 13 million devices on smartphones and other product categories. We have introduced a wide selection of products and linked them with great offers and initiatives such as the Mi Smart Upgrade to meet the demands of our customers. The milestone of sales of 13 million devices is reassuring not only for us as a brand, but also for the industry as a whole. We look forward to increased demand in the fourth quarter and are preparing to end the year on a high note by meeting the same. We are humbled with the response we have received from our Mi fans and users and it is a brand that puts the consumer first, we will continue to deliver on our promise to bring the highest quality products at fair prices. “
The company revealed that of the 9 million smartphones sold during this period, the Mi 10T Pro, Redmi Note 9 Pro Max, Redmi Note 9 Pro, Redmi 9 Prime, Redmi 9, Redmi 9A were some of the best-selling devices at the festive sale. Xiaomi also claims that it has sold 4 million smart TVs and Mi Ecosystem products and accessories. Of these, it sold more than 450k + Mi TVs and Home Entertainment products during Diwali alone.
The company also revealed that it has seen the greatest demand in the growth of 4K TVs this year, with larger 50/55 inch screen sizes, especially large on demand, as they saw more than 50 percent growth last year. .
The company also claims to have witnessed significant demand for ecosystem products during festive sales.
- Xiaomi has announced that it has clocked the highest festive sales ever in 2020.
- Xiaomi sold more than 13 million devices during the festive period.
- It sold more than 9 million phones during the 2020 Diwali sale.