YouTube TV raised the subscription price to $ 64.99 on Tuesday, saying the new price reflects the “rising cost of content.” “This new award will take effect today, June 30, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle on or after July 30, “said Christian Oestlien, Vice President of Product Management, YouTube TV, in a blog post.
“We don’t take these decisions lightly and realize how difficult this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the full value of YouTube TV, from our wide range of content to the features that change the way we watch live TV, ” he added. The blog post also said that from Tuesday, YouTube TV will include more brands of ViacomCBS, such as BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1. (ANI)