News Highlights: The Growing Problem of Marketing Fraud: Bots Pose as Legitimate Internet Users to Fake Traffic, Milk Digital Advertising Services
A new report from White Ops shows that marketing fraud is on the rise, but many in the online advertising space may not realize exactly how much the problem has grown over the past year.
Online marketing fraud mainly consists of using fake traffic to commit advertising fraud. This bilk advertisers through the digital marketing platforms they pay for targeted ad delivery.
Advertisers often run pay-per-impression or pay-per-click campaigns under the assumption that the person viewing the ad is part of the target demographic they hope to reach. Instead, the report reveals that a growing number of these alleged potential customers …
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