“To take off, the end-user needs to be able to not just book their London to Brussels Eurostar journey, but a Birmingham to London add-on, and a Brussels to Cologne add-on, all booked on the same booking rather than three separate trips. Suppliers are beginning to offer this functionality, but a lot of travel agencies are likely to not offer this today as an online service.” “The key to international rail uptake is making it as seamless as possible. The global distribution systems and online booking tools make this seamless from an air perspective, but less so for rail where global distribution system content is not available in most markets,” said Josh Collier, head of proposition, rail and ground transportation at Capita Travel and Events. Shifting Priorities
Part of Byway’s mission is to become a rail travel aggregator, to join the dots in what can be a complex booking process when multiple countries are concerned. “ News travel is always something we’ve wanted to facilitate, partly because of the technology we’re building,” Jones said. “We’re building dynamic packaging for flight-free travel, which has never been done before.” Join Us at the Skift Short-Term Rental and Outdoor Summit on May 19
Some 68 percent of people want to support green-friendly travel options, according to a recent survey by American Express, and it’s inevitably crossing over to corporate travel. She said there were raised eyebrows at the time, with the pandemic bedding in, but the timing may just work in her favor, coinciding with a predicted rise in sustainable travel, for both leisure and business, and shifts in working culture.
ABN Amro, for example, plans to slash its air travel in half compared with 2017 over the next five years, according to reports, and that will involve banning staff from jetting between European offices and making them take the train instead. Other factors will play a part. Cat Jones, CEO of Byway. Picture: Byway.
The pandemic also meant businesses suddenly realized they could still function even with travel almost halted. Before the pandemic, there wasn’t a huge demand for flight-free travel from the corporate world. But many companies had embarked on setting ambitious carbon reduction targets before the pandemic, and cutting travel was regarded as one way to achieve those.
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