Ideas for the future include incorporating paddleboard yoga for those agile enough to do yoga while balancing on a floating board, starting camps for kids, and possibly renting sailboats and Jet Skis. One of the simplest is allowing people who have their own canoes, kayaks, or similar boats to launch them from their Seaboard Marina site for a $5 fee. That way, people with their own boats can bring friends who need a rental and go out on the water together, Bernice explains. Both father and daughter have full-time jobs. He is the manager of Let’s Do It LLC, a Newington-based masonry construction business. She is an immigration paralegal at a big Hartford law firm.
“I thought it was a great idea because there’s not too much of this in the area,” Bernice says. Their core business will be renting canoes, kayaks, paddleboards, and paddleboats.
But they already have many ideas for building the business beyond that. Mariqueo, 54, of West Hartford, pitched the idea to his daughter, Bernice Mariqueo, 24, and together they will be kicking off the new business, Aquaventuresct, on Saturday at the Seaboard Marina at 684 Tryon St.
Ricardo developed the passion that led to the new venture when he was growing up in Santiago, the capital of Chile, in a family that went back at least two generations in the construction business. They had a beach house about 45 minutes to an hour away in Vina del Mar, and spent lots of time there on holidays and vacations, he recalls. He says he came to the United States seeking opportunities for better living. One measure of interest in the business is that more than 40 people applied for the part-time jobs they offered.
Marketing is a crucial part of starting any new business, and the Mariqueos have been busy getting the word out about Aquaventuresct via social media. Bernice says they have more than 400 followers on Instagram and almost 300 on Facebook. They have hired and trained six part-time employees to help them run the business, which will operate seven days a week, opening at 11 a.m. on weekdays and 10 a.m. on weekends. The last rentals will go out at 5:30 p.m. each day and be due back by 6:30 p.m. so that the business can close by 7 p.m.
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