Transform: Liquid + Arcade magazine adopts ‘initial video game vibe’ in brand redesign – 2021

Transform: Liquid + Arcade magazine adopts ‘initial video game vibe’ in brand redesign – 2021

Source “Liquid+Arcade is an agency born out of the video gaming space, so that gave us a tremendous opportunity to lean into video game history and nostalgia. I spent many hours of my youth in arcades, and aimed to capture that neo-noir look and feel for the agency’s new identity,” says Jaun Carlos Pagan, co-founder and partner at Sunday Afternoon.

Sunday Afternoon worked with the agency to develop a new logo mark rooted in the world of early 1990s video games and arcades. It then created a custom logotype inspired by neon signage using shades of white, blue, red and magenta. Each character consists of an inner and outer stroke to symbolize the duality of Liquid+Arcade as both a media and creative service agency.

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