Apple stores in the United States are set to start selling the Vision Pro, a pair of headphones priced at $3,499, on Friday. This release marks the tech giant’s first major product launch since the Apple Watch was unveiled nine years ago.
For enthusiasts of virtual and augmented reality, the arrival of Vision Pro is a significant milestone. Many see this technology as the next phase in online experiences after the era dominated by smartphones.
However, despite high expectations, early reviews suggest that the Vision Pro may not immediately revolutionize the market. The Verge described it as an “amazing” product but highlighted some significant trade-offs that are hard to ignore. Similarly, The New York Times expressed admiration for the product’s impressive development but questioned its intended audience.
Reviewers have acknowledged a definite “wow” factor in using the Vision Pro, emphasizing its cutting-edge image and delight in interacting with apps that float in space with just your eyes and fingers. However, they also noted drawbacks such as its weight, impact on user’s hair, and awkward battery placement.
In a high-profile promotional campaign for Vision Pro, Apple CEO Tim Cook appeared on the cover of Vanity Fair alongside the new device. This follows his earlier unveiling of the product at a conference in June without actually trying it on.
Apple has chosen to refer to Vision Pro as its initial venture into “spatial computing,” shying away from terms like virtual reality commonly associated with tech enthusiasts and gamers. The company has showcased various uses for Vision Pro beyond entertainment including work tasks and social interactions through specially designed apps and games.
Partnerships with companies like Disney will offer 150 3D movies compatible with Vision Pro at launch. However, other major platforms such as Netflix, Spotify, and Google have yet to modify their apps specifically for these headphones.
Interested customers can book appointments to test out Vision Pro at Apple stores across the US due to its need for fine adjustments and user training with gesture controls – something most consumers aren’t familiar with according to Forrester Research.
Despite mixed early reviews and some practical challenges associated with using it effectively, analysts expect strong pre-orders for Vision Pro. Wedbush Securities anticipates sales of around 600,000 units by year-end while emphasizing Apple’s long-term goal of integrating these headphones seamlessly alongside other devices like iPhones.
This information was sourced from Hindustan Times.
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