Apple fans lined up outside stores to get their hands on the new Vision Pro headphones, a $3,499 device that marks Apple’s biggest launch since the Apple Watch. The arrival of the Vision Pro could be a game-changer for lovers of virtual or augmented reality who see it as the next chapter of online life after smartphones.
“I’m really looking forward to trying it out and getting ideas for apps,” said José Carlos, a software engineer at Uber, outside a San Francisco Apple Store. “It’s expensive, but I’m willing to pay the price to be an early adopter.”
However, early reviews expressed doubt that the Vision Pro will be a game-changer—at least for now. The Verge called it an “amazing” product but also highlighted several trade-offs that are “impossible to ignore.” The New York Times stated that even after trying it, they still have no idea who or what it’s supposed to be for.
Reviewers acknowledge its cutting-edge image quality and the joy of opening and closing apps floating in space using just your eyes and fingers. However, they also note that the headset is heavy, messes up the user’s hair, and requires an awkward battery.
Apple CEO Tim Cook appeared at an Apple store in New York on Friday to greet customers purchasing the Vision Pro. He defended its high price by saying, “Today is tomorrow’s technology.”
The Vision Pro is marketed by Apple as its first foray into “spatial computing,” rejecting the term virtual reality which is associated with technology fans and gamers. In ads, users are shown using Vision Pro to work or chat with friends or switch between apps and stream movies.
According to analysts at Wedbush Securities, pre-orders have been strong and Apple should expect to sell around 600,000 units this year.
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