The smartphone giant is expected to unveil its iPhone 13 lineup — as well as new smartwatches, headphones and possibly more — during its annual fall event Tuesday. The announcements will come just days after a federal judge ruled that Apple AAPL, -3.31% could no longer prohibit app developers from offering alternate payment options beyond Apple’s own in-app payment service, in a signal of the increasing backlash against the dominance of big technology companies.
Fresh off a legal sting in its battle over App Store payment practices, Apple Inc. will be looking to refocus attention back on its technology with its upcoming iPhone reveal.
But the average iPhone user is likely unconcerned with the machinations of in-app payments, and they will be Apple’s target audience as the company rolls out its new lineup. The phones are expected to feature improvements to camera and video functions but have a similar design to last year’s models.
The rumored upgrades mark perhaps more incremental improvements to the iPhone, unlike a year ago, when Apple brought 5G connectivity to its handsets for the first time and changed the phone’s design. The iPhone 12 lineup has been selling well, and analysts seem generally upbeat about potential demand for the iPhone 13 family as well, despite what could be a lack of blockbuster feature upgrades.
“Given an improved economy, expanded 5G coverage, and low 5G smartphone ownership, we expect the iPhone 13 family to receive an enthusiastic reception,” wrote Monness, Crespi, Hardt & Co. analyst Brian White.
Here’s what to watch for at Tuesday’s event, which kicks off virtually at 1 p.m. ET.
The iPhone has been the centerpiece of Apple’s fall events and should be again this year.
The company is expected to roll out four new phones, just as it did last year, featuring a similar design. One possible change from a visual standpoint is a smaller notch on the top of the phones, but otherwise the devices shouldn’t look too different from their predecessors. MacRumors predicts that some rumored changes, like the disappearance of the Lightning charging port or the return of a fingerprint sensor, won’t actually manifest in the upcoming models.
Apple isn’t likely to change the sizes of its phones this year, according to MacRumors, which is looking for the company to roll out a 5.4-inch iPhone mini, a 6.1-inch iPhone, a 6.1-inch iPhone Pro and a 6.7-inch iPhone Pro Max. The biggest improvements could come to the camera. Apple is reportedly planning to introduce a video version of its Portrait Mode setting, according to Bloomberg News, which would let users capture videos with blurred backgrounds. The company is also looking to add a ProRes recording capability that would allow for high-resolution footage as well as new photo-diting functions that would let people make pictures warmer or cooler, without affecting the white tones, per the report.
The News Highlights
- What Apple is anticipated to reveal at its iPhone 13 announcement event on Tuesday is as follows
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