News Highlights: What does the iOS 14 update mean Facebook Advertisers? (with infographics)
The rapid evolution and growth of the digital advertising ecosystems has led platforms to make changes that meet the needs of both the consumer and the business. Apple’s latest iOS update – to iOS 14 – is one that is radically changing the way ads are created, tracked, and communicated with.
Facebook’s original response to the new iOS 14 policy was resistance, but in the end it decided the best course of action was to commit to providing stability to its companies and partners.
In this post, we’ll discuss Apple’s new iOS 14 policy, discuss the changes for both web and app advertisers, and review the required next steps to prepare for these changes.
Apple’s new iOS 14 policy
What is the new iOS 14 policy?
To understand how Facebook ads are affected, you need to know exactly what’s changing with the iOS 14 update. The full letter is available from Apple if you want to dive into the tiniest details, but for those short on time …
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