What exactly is growth hacking, and how does it vary from marketing

What exactly is growth hacking, and how does it vary from marketing

A growth hacker’s job after creating awareness and acquiring new customers is to deliver a seamless user experience and make sure customers are retained with new features and strategies. This ensures they keep buying from you, and in turn, helping the company find the right business model for selling and upselling, which finally will lead the loyal customers to refer the products/services to others as well!

Growth hackers are different from traditional marketers. Growth hackers focus not only on awareness and acquisition but on the overall growth of the company. They are the ones who make sure all marketing, as well as customer-related operations, run smoothly. They manage the entire A3R3 Funnel which is also called a pirate funnel. It includes 6 stages — awareness, acquisition, activation, retention, revenue, referral.

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