Why purpose is an underused concept, according to a Harvard News School professor

Why purpose is an underused concept, according to a Harvard  News School professor

Similarly, Gulati issued a warning for any jaded leaders trying to shoehorn purpose into their company: You can’t ever see it as putting a tax on doing business. “That’s such an incorrect and, I would say, myopic view of purpose,” he said. Sometimes you can achieve that effect by creating a companywide rallying cry around a specific cause–say, diabetes research. Other times, you can try to help employees pursue their individual passions, even including simple hobbies, alongside their day-to-day work lives. The key to making it work, according to Gulati: making sure it’s heartfelt. “It has to feel personal to the leader,” he said. “It’s not just a concept that seems like a good strategy–it’s an extension of who you are. So to create purpose, leaders tell personal stories about why that purpose is meaningful for them.”

Source www.inc.com Defining an organizational purpose–a mission that goes beyond the company’s everyday business–is all about building emotional connections between your employees and their work, Gulati said. It forces you to think clearly about what you actually want your company to do. It helps you attract employees who are passionate about working for you, rather than simply collecting a paycheck, resulting in a more focused and productive workforce. And you filter out less-loyal customers while engaging more deeply with your community at large.

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