Wig business owner leans on his “roots” during the pandemic

Wig business owner leans on his “roots” during the pandemic

Gergle models wigs. She is her own palette. “I feel like every woman has a choice to be whoever they want, you know, to be. And with a wig, because they’re so versatile, you can be a different person every day of the week,” said Gergle. She was playing dress-up very young, and her mom put her in pageants as a child.

“I want to be the McDonald’s of wigs,” said Gergle. She’d started with her wig delivery mobile. And when she opened her shop in the fall of 2019, she made a drive-through.

The drive-through, along with the wig mobile, helped Gergle not only save her business but even grow it during a pandemic.  When the pandemic began she leaned on her roots — literally. 

She ships wigs around the world.  And her shop is just like her vision board picture. Her store’s social media following is at nearly 80,000 followers.

“We’re able to be whoever we want to—a wig is like starting with a blank slate.”  Her clients are highlighted too.

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