Will Bucher from Fenwick describes how he transformed a …

Will Bucher from Fenwick describes how he transformed a …

Source Learn more about Bucher’s advice for new lawyers seeking to focus on a particular area of the law, and read the full article here.

When asked how he reached his goal, he said that he “made a point to clearly brand myself as a video game lawyer in every interaction. In group meetings, I introduced myself as the IP lawyer focusing on interactive entertainment. When asked about work, I would talk about the article I was writing or presentation I was preparing related to video games. When asked about my personal life, I’d discuss the most compelling game I’d played recently.”

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