Xbox’s 20th Anniversary Packages Are a Perfect Capstone for 2021

Xbox’s 20th Anniversary Packages Are a Perfect Capstone for 2021

Influencer Preston Chapple recently shared on social media a gift that Xbox sent him in celebration of Xbox’s 20th anniversary. The gift included a light-up “crystal” featuring the logo Xbox used for its 20th anniversary and Chapple’s Xbox username, a gift card for 12 months of Xbox Game Pass Ultimate, and a special edition Halo Infinite Xbox Series X controller. Xbox described it as a limited edition “Keepsake Kit” and says it was sent out to random Xbox FanFest fans.

The launch of a console like the Xbox Series X is only the beginning of a platform in the 2020s. It’s also important to embrace and celebrate the community that surrounds a platform as it’s being built. Xbox accomplishes this in a variety of methods, including social media, Xbox Game Pass, and other means. Xbox celebrates its followers in a unique way by sending out free presents during holidays and special events. It may be as simple as random gift cards, or it could be something more serious.

An attached message from Xbox broke down why it included the gifts that it did in its 20th-anniversary Keepsake Kit. The engraved crystal is in gratitude for being a part of the Xbox community, the controller so that they can celebrate in style, and the Xbox Game Pass Ultimate gift card so they can continue with Xbox on the journey forward. Altogether, it’s a gift not just to celebrate Xbox’s 20th anniversary, but a celebration of its past, present, and future.

Of course, Xbox did send it out with promotion on its mind, too. In a footnote at the bottom of the message, Xbox asks that if recipients feel like sharing their gift on social media that they add #giftfromXbox and #XboxFanFest hashtags to their message.

It’s easy to be cynical in these types of situations. So often in the video game industry, it feels like companies try to manipulate or influence gamers with insincere actions. That’s true here, too, particularly because Chapple is a streamer and influencer specialist. Yet it’s also worth digging in a little deeper, because sometimes good actions are just that and they deserve to be acknowledged now more than ever.

To clarify, Preston Chapple isn’t the only person confirmed to have received one of these anniversary Keepsake Kits. Another Twitter user, Chris Weaver, also shared a message and pictures online. Weaver is notably not an influencer and says that the gift from Xbox had him tearing up as he reminisced playing Halo: Combat Evolved on his original Xbox. It’s safe to assume Xbox is following through with sending these to random Xbox fans.

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