Media Analyst Nielsen acquired SuperData Research, a provider of market research on the game industry.
Founded in 2009, SuperData Research conducts market research and analysis on digital games, video game contents and virtual reality by analyzing usage of more than 160 million digital players worldwide . Nielsen will use SuperData to enhance the game of Nielsen Games and Nielsen Esports, which will provide survey and analysis services in the game industry.
This acquisition is brought about as the worldwide expenditure of the game explodes. According to market research firm Newzoo, more than $ 13.7 billion in this year's game was spent on the game, more than 13% more than last year. According to Newzoo, the revenue of digital games is expected to be $ 125 billion, which is about 90% of the total market.
Joost van Dreunen, co-founder and CEO of SuperData, says: "Video games are a form of consumer entertainment that mobilizes and excites billions of people around the globe." At Nielsen, it is common for customers to understand consumer entertainment preferences changes. I found a vision of.
Financial terms of the transaction are not disclosed.
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Nielsen, SuperData Research, acquired game market data analyst
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