Over half of consumers want businesses to text them back

Text messages are ubiquitous to almost everyone. Most Americans (95%) own mobile phones and 77% own smartphones. According to a survey of Zipwhip Cloud Software Platform, based in Seattle, Washington State, consumers and small business owners want to find value in two-way text messaging and exchange messages more frequently.

He published him. State of bidirectional SMS 2018 Investigation. She asked over 500 consumers and 250 small business owners to discover the attitudes and practices of interactive messages.

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It is easy to find out why text messaging is the most used data service in the world. According to Informate Mobile Information Firm, we send and receive 5 times more text than the number of daily calls.

At 90% of the time, text will be received in the first 3 minutes. Customers who receive text messages from companies tend to have a 40% higher conversion rate than those who do not. SMEs can benefit from this consumer behavior.

There are over 200 million business phone numbers in the United States. Because most companies can receive existing landline phones, VoIP, and phone numbers via SMS, customers can communicate with the business and get quick answers.

Text messaging is one of the best ways for SMEs to strengthen their relationships with customers. According to Zipwhip, text messages can increase customer engagement and loyalty in almost all consumer sectors.

Also, if someone else can send a message, more than half Americans stop using the application

In addition, we can improve communication channels between companies and consumers, provide consumers with personal and rational experiences, and ultimately improve brand recognition.

According to the high level survey results, 56% of consumers and 53% of SME owners wanted to communicate with each other more frequently.

Respondents showed strong preference for commercial communication. More than 50% of consumers prefer SMS by phone, and one third prefers SMS to e-mail

More than two-thirds (71%) of people in their thirties to forties communicated more frequently via SMS if opportunities were given, followed by 65% ​​of 18 to 29 years of age.

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