Once Steve Jobs said, “Design is not just what it looks like and feels like. The design is how it works.” And it’s true. A simple website with high usability and well thought-out structure usually performs better on Google and has more user views than a beautiful site with a poor UX. How a website looks, plays a significant part whether one would stay on the website or not. If a visitor finds it onerous to locate things, then they are never going to come back to your site.
Now in this continuously increasing world of website designs, designers require to update themselves according to the latest happening in the designing world. Many factors affect the usability of a website, and it is not just about form (how good it looks), but also function. Especially for that designer today we are here with a list of Principle Of Effective Web Design 2018.
So check out our list of Principle Of Effective Web Design 2018 below and let us know what do you think about our list in the comment section below. 🙂
List Of Principle Of Effective Web Design 2018
Good web design always feeds to the needs of the user. Are your web visitors looking for information, some interaction, entertainment, or to accomplish with your business? Every single page of your website needs to have a clear purpose and to fulfill a specific need for your website visitors in the most efficient way possible.
Clear And Conversion-Focused Structure
If you run an E-commerce website, then conversions should be your priority. Focus on making your design change-focused. But it does not mean you should put everywhere those ugly red and flashy buttons crying “Buy now” and “Click here.” If you have a CTA elements on your website, they should unambiguously state the user to perform a particular action. Leave no room for guesswork for your visitors, especially if you run a conversion-oriented web page. CTA components should take a user from point A to B in no time and exactly where both of you expect.
Also Read: How to stop website tracking chrome
Studies have confirmed that a specific reading pattern that is followed by the people going through the website. It says that user mostly read content from left side to right side and then scroll down. Thus, when placing material on a web page, the most important aspects should be set on the top left or vertically down to it. The few important things can be placed on the right side of the page.
In general, Sans Serif fonts such as Arial and Verdana are easier to read online. The ideal font size for reading easily online is 16px and stick to a maximum of three typefaces in a maximum of 3 point sizes to keep your design streamlined.
Navigation is about how easy it is for people to take action and move around your website. Some tactics for efficient navigation include a logical page hierarchy, designing clickable buttons, using breadcrumbs, and following the ‘3 click rule’ which means users will be able to find the information they are looking for within three clicks.
A well thought out color palette can go for a long way to enhance the user experience. The same colors create balance and harmony. Using different colors for the text and background will make reading more comfortable on the eye. The vibrant colors create an emotion and should be used sparingly (e.g., for buttons and call to actions). Last but not least, white space or negative space is handy at giving your website a modern and uncluttered look.
Randomly placed images, buttons, pieces of text, and forms all over the page leave users frustrated. A proper alignment of the site content of the page helps to avoid the confusion and to organize it in a more user-friendly way. It allows users to get the information your website provides without efforts. It makes the website design more sophisticated and comprehensive. Grid-based design offers organizing content in solid blocks of texts, buttons, images and other elements that contain one general idea.
More than the half of internet users come from smartphone devices and as such one can’t ignore how a website would seem to someone operating on phones. Nowadays, Designers design the website keeping in mind mobile devices and then move towards their desktop version.