Are Amazon and Google encouraging fake reviews?
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The Are Amazon and Google encouraging fake reviews?
Amazon and Google are being investigated over concerns the tech giants have not done enough to protect their users from fake online reviews, the BBC reports. Britain’s Competition and Markets Authority (CMA) is now formally investigating the online shopping giant and Pixel maker over “broken consumer law”.
Why are Amazon and Google being investigated by UK consumer law groups?
After an initial (more general) investigation, CMA is back on the Amazon and Google case. – Do Amazon and Google encourage fake reviews? After an initial (more general) investigation, CMA is back on the Amazon and Google case. It is not the first time that the CMA has launched such an investigation. The first – a more general survey of online businesses and what they are doing to protect their customers from false reviews – took place last year. At the time, the CMA encountered some more “specific” concerns regarding Amazon and Google, resulting in the current investigation, which focuses on the two companies.
The Competition and Markets Authority is the main “competition regulator” in the UK. The CMA, a non-ministerial government organization responsible for monitoring and enhancing competition among businesses, works to prevent and mitigate anticompetitive practices.
The organization’s concerns relate to whether the companies are doing enough to “detect false and misleading assessments or suspicious patterns of behavior.”
A “fake review” is considered when users publish reviews about the same set of products/companies at similar times when those products/companies are unrelated, or simply when the review “suggests” that the reviewer has been paid or incentivized to write a positive review. review.
The purpose of the CMA is to find out if Google and Amazon actively monitor, investigate, and remove false and misleading reviews. The protector investigates the sanctions that may or may not be imposed on ‘fake’ critics. Lawsuit: warning shots
"Our concern is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations." – Do Amazon and Google encourage fake reviews? “Our concern is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations.” Nothing has been confirmed yet, as the investigation is ongoing – the CMA has not concluded whether Amazon and Google have broken the law (at least at this stage). However, if Amazon and Google are found guilty of failing to protect their users (when possible), the CMA could step in and take further legal action.
This “action” could be a formal request from the big dogs to change their ways and become more active when it comes to dealing with fake reviews. However, if those expectations are not met, it could escalate to legal action.
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