SAP, Microsoft, Adobe software vendor announced that in collaboration with the company, customers running applications can better understand customers.
The partner announced the Open Data Initiative at Microsoft meeting held in Orlando, Florida. This is said to help eliminate information that companies can not make the most of their customers.
"The main goal of the Open Data Initiative is to eliminate data silos, to realize a single view of customers, to improve the organization's data management, and to support privacy and security initiatives.
In this initiative, based on a common model, interoperability and exchange of data between platforms such as Adobe Experience Cloud and Adobe Experience Platform, Microsoft Dynamics 365, SAP C / 4 HANA, S / 4 HANA are improved, I am talking.
This is a new data protection law in Europe, GDPR (General Data Protection Regulation) accesses customer data by agreement and structurally promotes direct marketing channel compared with advertisement ecosystem.
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