To Fend Off Netflix Theaters Around The World Adopting ‘Screen X’

Cinemas around the world are increasingly adopting a new thing called screen X, which surrounds the audience at 270 degrees – a screen in the foreground, two screens on each side – for an audiovisual experience meant to be more immersive than the experience at home.

South Korean technology has been around since 2012 and is now installed in more than 150 cinemas around the world. Last years Pirates of the Caribbean: Dead Men Do not Tell Stories was the first film released in the US to use the three-screen approach, and producer Jerry Bruckheimer described the experience of panoramic vision at the time as “exciting.” “Seeing our film spans three entire walls of an auditorium, and being able to extend the film beyond the screen has been exciting,” he said.

But a critic for Los Angeles Magazine stated that only “10 to 15%” of the film included additional footage and concluded that it had not lived up to expectations. “The main screen was the same size, but the visuals extended on the walls and in the peripheral vision of the public,” said the critic.

“Of course, the theater walls also have elements like doors with” exit “panels on, so they’re not a perfect viewing surface, though, ScreenX has caught my eye,

“The extra large ocean looked great – and then it was gone.” Since Black Panther and Kingsman: the circle of gold was published in ScreenX format – but again, the critics were not upset.

“While some African view shots are beautiful, the visual quality of the extended footage projected on the walls of the ScreenX Theater is not of the same quality as the main movie”, Internal business written from Black Panther.

“Although we enjoyed some extensive visuals, the overall experience was disappointing.”

The implementation of ScreenX is also a costly exercise, returning cinemas about $ 400,000 for the necessary suite of projectors and control center.

And some moviegoers note that 3D was also supposed to offer an immersive viewing experience to draw customers to the big screen – but the interest in this format also seems to have disappeared. “In 2009, when movies like Ice Age and Avatar came out, [3D] was the big news, ” Variety The reporter Robert Mitchell said. “It lasted a few years until people began to realize that some movies are not really suited to improvements, and it started to scare people away.”

Compsmag