In the midst of growing trade tensions with the United States and the local economic disaster, the Turkish president specifically designated Apple as a boycott target.
Turkish President Tayyip Erdogan and that the country will fight back against US tariffs with a national boycott of the electronic products of American companies, including Apple. The measure is in retaliation for the US decision to raise tariffs on Turkish metal exports, as well as for sanctions against two Turkish ministers.
“We are going to impose a boycott on US electronics,” said Ergodan. “If they have iPhones, there is Samsung on the other side and we have our own Vestel here.”
The decision seems, at least for the moment, to have stabilized the Turkish currency, the lira, which has fallen by 40% this year.
If Turkey did the same with the boycott, this would represent real consequences for the conflicting trade policies of the Trump administration, in a way that could harm an American company. While the administration would have promised Apple that the iPhone itself would not be directly subject to the tariffs The decision of Turkey shows that Apple could suffer the consequences.
Turkish Presence Of Apple
Apple has a pair of Apple Stores in Istanbul and, in recent years, has made its products and services available in Turkey. CEO Tim Cook celebrated every year on the day of the Turkish Children’s Day, share a portrait drawn by a Turkish child on his Twitter account last April.
It’s Children’s Day in Turkey! 🇹🇷 Thanks to 13-year-old Özgün Asya from Istanbul for this colorful self-portrait, created on iPad using Apple Pencil. pic.twitter.com/N5EzH11F1x
— Tim Cook (@tim_cook) April 23, 2018
It’s hard to know what Apple’s business is in Turkey, nor how much sales are made in the country.
The tension is a noticeable change from 2016, when Mehmet Simsek, Turkish Deputy Prime Minister, openly suggested that Apple should “move to Turkey”, to escape the European Union and pay lower taxes.
Ergodan has used an iPhone, particularly FaceTime, to use media in the past.