A Facebook-owned email application, WhatsApp, plans to allow ads to appear in the “Status” section of the app, media reported on Tuesday.
The WhatsApp “Status” feature allows users to share animated text, photos, videos and GIFs that disappear after 24 hours.
Rumors that Facebook was feeding ads on Whatsapp began appearing late last month, claiming that ads were coming on WhatsApp for iOS and that the same thing is happening now for Android, reported the Android titles.
“WhatsApp beta for Android 2.18.305: WhatsApp implements in this version ads for Status. They are not yet visible and the feature will be enabled in the future,” said WABetaInfo, the fan site, which tests the features of WhatsApp at the beginning of the tweet.
According to previous media reports, as would be powered by Facebook’s native advertising system and would help users understand businesses and participate in their businesses using the messaging application. The goal of Facebook CEO Mark Zuckerberg to monetize WhatsApp has forced co-founders of the social media messaging service to leave the company.
One of them, Brian Acton, recently told Forbes that Zuckerberg was in a hurry to make money with the courier and undermine elements of his encryption technology. “Targeted advertising is what makes me unhappy,” said Acton.