Optimising any form of content can be a certain element of trial and error, especially when it comes to blog posts and other forms of long-form content. But with the way that users search slowly beginning to change, it is the optimisation of video and voice search that has become hugely important. In this article, we will be providing you with some insight into how you can begin to optimise your content correctly.
1 In every Five Mobile search Is Done By Voice
In the modern era, more of us have been using our mobile devices as a replacement for traditional desktop searches. But with 1 out of 5 people making searches through the use of voice search with the likes of Siri and Google, the need to optimise is a must when looking to optimise your content and your website for this.
The Importance Of A Video Script With Absolute Digital Media
One of the ways that you can optimise your video content is to create the perfect video script for every video that you post. This makes sure that your content is more accessible to so many people as this will make your content more accessible. By making sure there is a script version of the video in the description as well as the subtitles on the video, this will aid you in optimising your content and make your video stand out more as a result. Though this can take time, this will benefit you in the long term at this time.
Longer And More Conversational Keywords
Another way that you can optimise for voice is to make sure you are using conversational keywords. By making your content much more conversational, you are fully optimising to meet the needs and wants of your target audience. These can be correctly identified by using the help of the team at the Absolute Digital Media agency to conduct some keyword research to better your content. Alternatively, you can optimise the content you are creating with localised keywords to get the best possible results from your content at this time. Whether it is a blog on your website or a post on social media, using the optimised keywords will benefit your business in the long term and aid you in having a higher level of engagements at this time.
Absolute Digital Media Explains The Importance Of Filler Words
In addition to the correct long-term keywords, it is important to ensure that you are using filler words. This is something that you traditional would not have used in anchors but when looking to optimise for voice search results, this conversational tone is what could set you apart and can have you featuring on featured snippets for specific keyword search terms and get your content to the top of results on Google home devices.
With this in mind, there are several ways that you can optimise for voice search without having to spend a small fortune on an entirely new marketing campaign. Where will you be starting with this process?
