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You put a lot of time and effort into making your website interesting, but a potential customer is about to leave after looking at several pages. How can you get their attention and maybe get useful information from them, like their name, email address, or phone number? This is where your game-changing solution comes in: the best software for exit popups. When I think about my own experiences, I can see how much the world of digital marketing has changed. Many marketers, including myself, have realised how powerful popups can be.
But in the beginning, the technology that made these popups possible was pretty limited, which meant that they were often annoying and showed up at the wrong time. Visitors found this annoying, and it made their user journey a lot less smooth. Moving forward to now, we live in a time of great technological progress. When placed and timed correctly, exit-intent popups have become an important part of a smooth user experience. Still, not every exit-intent popup tool is the same. Many of them aren’t sophisticated or smart enough to really make your marketing strategies better.
Based on my own experience, it’s important to pick exit popup software that does more than the basics. Look for a tool with smart and advanced features that will help you get people to use it and gather information. In a world that is always changing, picking the best exit popup software can make all the difference in how well your digital marketing works.
Best Popup Software Comparison Table
It’s never easy to find software that will help your online store. And popup plugins are no different—there are a lot of tools that claim to help you get more conversions. It’s possible that you’re having trouble choosing the right popup builder for your needs.
Integration | Popup Types | Targeting Options | Design Customization | A/B Testing | Analytics and Reporting | |
---|---|---|---|---|---|---|
Wisepops | Various platforms | Multiple, including exit-intent, scroll-triggered | Behavior-based, geo-targeting, referral source | Highly customizable, templates available | Yes | Yes |
Picreel | Various platforms | Exit-intent, timed, scroll-triggered | Exit-intent, scroll-triggered, time-based | Customizable, templates available | Yes | Yes |
OptinMonster | Various platforms | Exit-intent, timed, scroll-triggered | Page-level targeting, exit-intent, scroll-triggered | Highly customizable, pre-built templates | Yes | Yes |
Sleeknote | Various platforms | Exit-intent, timed, scroll-triggered | Exit-intent, scroll-triggered, time-based | Customizable, pre-built templates | Yes | Yes |
Privy | Various platforms | Exit-intent, timed, scroll-triggered | Exit-intent, scroll-triggered, time-based | Customizable, pre-built templates | Yes | Yes |
Best Popup Software
As digital marketing continued to expand at a rapid pace, marketers became aware of the power that popups possessed. It was unfortunate that the technology available at the time was limited, as it resulted in popups appearing on the screens at the incorrect time on multiple occasions. Visitors found this to be not only annoying but also disruptive to their overall experience on the website.
Wisepops

Feature | Description |
---|---|
Targeting Options | Advanced targeting based on user behavior, location, and more. |
Customization | Highly customizable popups to match your brand’s aesthetics. |
A/B Testing | Test different popup designs to optimize for conversions. |
Exit Intent | Engage visitors with exit-intent popups to reduce bounce rates. |
Wisepops makes it easy to get around in the world of popups by having an easy-to-use interface and a drag-and-drop editor. It only takes minutes to make beautiful popups, and there are many types to choose from, such as welcome mats, exit-intent popups, and countdown timers. The tool does more than the basics; it gives you advanced targeting options and A/B testing tools to make your campaigns better based on what real users say
The Good
- Powerful targeting options for personalized user interactions.
- Extensive customization capabilities for on-brand popups.
- A/B testing feature helps in refining popup strategies.
- Exit-intent popups enhance engagement and reduce bounce rates.
The Bad
- Learning curve for users new to advanced popup customization.
- Some users might find the pricing on the higher side.
Picreel

Feature | Description |
---|---|
Exit Popups | Capture leaving visitors with exit-intent popups. |
Mobile Optimization | Responsive designs for effective mobile user engagement. |
Analytics and Reporting | Track performance with detailed analytics and reporting tools. |
Integration | Seamless integration with various CMS and eCommerce platforms. |
The sophisticated customization features that Picreel offers take the concept of personalization to an entirely new level. In order to ensure that popups are relevant and timely, it is necessary to tailor them to the behaviour and demographics of visitors. It is possible to pinpoint specific audiences with pinpoint accuracy using this tool, which enables you to create a truly personalized journey for each individual user. The tool excels in targeting and segmentation.
The Good
- Exit popups for re-engaging potential bounce traffic.
- Mobile optimization ensures a consistent user experience.
- Robust analytics tools for tracking and optimizing campaign performance.
- Wide range of integrations for flexibility.
The Bad
- The interface might be overwhelming for beginners.
- Pricing plans might not suit small businesses on a tight budget.
OptinMonster

Feature | Description |
---|---|
Drag-and-Drop Builder | Create visually appealing popups without coding. |
Behavioral Automation | Trigger popups based on user behavior for targeted messaging. |
Campaign Types | Choose from various campaign types like lightbox, fullscreen, etc. |
Exit-Intent Technology | Capture abandoning visitors with exit-intent popups. |
When it comes to popups, OptinMonster is a seasoned veteran that is well-known for its extensive feature set as well as its extensive library of pre-built templates. The platform provides a user-friendly drag-and-drop interface, along with robust analytics and A/B testing tools, which together provide a seamless experience for optimizing your popup strategies. This is true regardless of whether you are a novice or an experienced marketer.
The Good
- User-friendly drag-and-drop builder for easy customization.
- Behavioral automation enhances targeting and personalization.
- Diverse campaign types to suit different engagement goals.
- Exit-intent technology for reducing bounce rates effectively.
The Bad
- Advanced features might be overwhelming for beginners.
- Pricing tiers can be on the higher side for small businesses.
Sleeknote

Feature | Description |
---|---|
Form Builder | Create various forms, including lead forms and surveys. |
Template Library | Access a library of pre-designed templates for quick setup. |
Segmentation | Target specific audience segments with personalized messages. |
Analytics Dashboard | Monitor campaign performance with a comprehensive analytics dashboard. |
Sleeknote stands out from the competition because it places an emphasis on engagement and conversion through the use of interactive popups such as polls, surveys, and quizzes. The tool places an emphasis on user-friendly targeting options, which guarantees that your popups will be seen by the appropriate audience at the appropriate time. The overall user experience is improved by Sleeknote thanks to its seamless integrations with popular customer relationship management (CRM) and marketing automation tools. This allows Sleeknote to transform casual visitors into active participants.
The Good
- Versatile form builder for different engagement purposes.
- A variety of pre-designed templates for quick and attractive setups.
- Powerful segmentation for targeted messaging.
- Comprehensive analytics dashboard for performance tracking.
The Bad
- Advanced features may require some learning for optimal use.
- Limited free plan options compared to some competitors.
Privy

Feature | Description |
---|---|
Email Marketing Integration | Seamlessly integrate with popular email marketing platforms. |
Targeted Campaigns | Create targeted campaigns based on user behavior and attributes. |
Coupon Codes | Generate and distribute coupon codes to incentivize conversions. |
Exit-Intent Popups | Capture leaving visitors with strategically timed popups. |
Due to the fact that it places a strong emphasis on simplicity and affordability, Privy is an excellent choice for sole proprietors and other small businesses with limited resources. It is possible to quickly create popups and integrate them with your website thanks to the user-friendly interface, which is designed to accommodate users with varying levels of technical expertise. In addition to putting an emphasis on user-friendliness, Privy gives businesses the ability to capitalise on the potential of popups without breaking the bank.
The Good
- Intuitive drag-and-drop builder.
- Diverse targeting options.
- A/B testing for performance optimization.
- Effective exit-intent popups.
The Bad
- Free plan limitations.
- Some advanced features only available in higher-tier plans.
Key Features to Look for in Popup Software
Popup software lets you make interesting and useful popups that show up on websites to get leads, promote deals, and get people to interact with you more. When picking pop-up software for your website, keep these important things in mind:
- Easy to Use: Try to find popup software that has an easy-to-use interface. The fact that it’s easy to use is very important for quickly making and customising popups without needing to know a lot about technology.
- Options for customisation: Make sure the software lets you change a lot of things about how the popups look. Look for templates, colour schemes, font styles, and the ability to add images or videos that can be changed to fit your website’s style.
- Library of Templates: A library of different pre-designed templates can save you time and give you ideas for making popups that look good. Check to see if the software comes with a variety of templates that can be used for different things, like getting leads, running promotions, or making announcements.
- Options for Targeting and Triggering: You can show popups to certain groups of people at the right time with effective targeting and triggering options. Look for things like exit-intent triggers, scroll triggers, time-based triggers, and targeting based on how people act or their demographics.
- Being mobile-friendly: An important part of website traffic comes from mobile devices, so make sure the popup software works with mobile devices. Popups should look good and work properly on all screen sizes and devices.
- Technology for Exit-Intent: Exit-intent technology knows when a visitor is about to leave a website and shows them a popup right then. This feature can help you get leads or keep visitors who were about to leave but didn’t do anything else interested.
- Integration with tools for marketing: Make sure that the popup software works well with the marketing tools and platforms you already have. Integration with CRM, email marketing, and analytics tools makes it easier to manage leads and look at data.
Questions and Answers
Pop-up builder software, which is also called “on-site messaging” software, lets people who aren’t tech-savvy make and show pop-up messages on websites. Pop-ups are messages that appear on a website and are meant to engage and convert visitors by asking them to do something, like sign up for a newsletter or make a purchase.
Instead of pop-ups, you can use the hello bar, which is also known as the sticky bar. It’s more casual and less annoying. One good alternative to pop-ups is a “hello bar.” This can be used if you don’t want to ruin the user experience but still want to show offers, announcements, and calls to action.