Table of Contents
Getting people to read your Boost Engagement On Your Blog. It shouldn’t come as a surprise, since the competition is so strong. Even though it’s hard to say for sure how many blog posts are made every day, it’s thought that WordPress websites alone make more than 5 million posts every day.
At the same time, business are realizing that blog content is a good way to get the word out about their products and services. Given that the market is getting more and more competitive, how and where should you focus your content marketing efforts? If you feel like you’ve tried so hard to get people to read your blog but haven’t had much luck, you’re not alone.
In fact, research from 2019 shows that most of the more than 900 million blog posts that didn’t get links from other sites. Sometimes the topic isn’t interesting enough for the people you want to reach to want to talk about it. Sometimes it’s because the blog isn’t written well.
How To Boost Engagement On Your Blog
Get visual
If you can add screenshots or photos to your writing to help explain what you’re talking about, do so. Anyone can write a post about Google Analytics and say that there is a great feature that lets you compare your traffic to the same time last year, but the most useful content is from someone who shows a beginner where that feature is (as shown below).
Jing is a free, easy-to-use tool for taking screenshots and adding notes to them. If you need a picture, all you have to do is pull out your phone. People will want to talk about your content, share it on social media, and link to it if you use this method.
Mention other bloggers in your content
- Don’t mention other bloggers for the sake of it – If mentioning someone won’t help your audience, then don’t mention them. If mentioning them backs up your point or provides a great example, go for it!
- Let bloggers know when you’ve mentioned them – The important thing here is to avoid pushing people to leave a comment or share your comment. Just give them a heads up and let them know why you mentioned them.
Make it quick and easy
The trick is to keep it short and to the point. Make sure to keep it short and on point. Using the right words and phrases, get right to the point without going overboard. Then, put everything together with some nice-looking pictures or GIFs to keep the reader interested. Most people do judge a book by its cover, not that we do. – Midway Group’s Nicolas Archambault
Use more than one method
Use a multichannel approach. People are used to getting their information in the way they want, so let them. Give people a video and an audio version of what’s on your blog so they can watch or listen. We started doing video interviews and then posting them on our blog with the video at the top. From an SEO point of view, this also helps. -H. Tate, Vanderbloemen Search Group
Put in strong images
Visuals that show what we’re talking about have always helped our blogs, whether it’s just a picture or a video that we embed. Not everyone can read something and understand it right away, so having visuals could help you reach people who learn better when they see things. – Sarah Lero, Peerless Products Inc
So, what is blog engagement exactly?
Engagement on a blog is all the ways people can respond to your post. This could be done by leaving a comment, sharing your post on their Facebook timeline, or mentioning your blog post in a newsletter, tweet, or blog post. Aside from those, it shows interest when people come back to your site to read your next post or sign up for your newsletter.
Engaged readers are those who visit your blog often and do things there. And you want people to do things when they visit. People who buy your stuff, read your newsletter, and come to your website often are active users. These are your most loyal customers, and they can also help you reach more people by spreading the word about your brand.