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Good news for sports enthusiasts in the UK! Sky’s popular ‘pay-as-you-go’ streaming service, Now TV is finally available on Apple TV. While the service currently only supports the Sky Sports Day Pass, it is still a significant step for Now TV, and we hope to see more features soon.
The Sky Sports Day pass, which costs £9.99, can be purchased through iTunes, offering unlimited access to Sky Sports 1, 2, 3, 4, Sky Sports F1 and Sky Sports News for 24 hours. This means Apple TV customers now have access to a wealth of content and Apple’s presence in the living room has increased.
“It has been a busy year for Now TV as we continue to widen access to our top-quality content by launching on popular platforms our customers use,” said Director of Now TV, Gidon Katz.
Since its launch in 2012, Now TV has become available on various platforms such as Android, iOS, Xbox, and PlayStation. Still, we hope to see more than just the sports day pass soon, such as Sky Movies and Sky Entertainment.
Apple TV users can now watch iTunes movies and TV shows and stream content from services such as Netflix, Sky News, Bloomberg, YouTube, Vevo, Vimeo, Flickr, Crunchyroll, and more. As new channels are continuously being added, its popularity has only increased.
Apple is rumored to be working on making the Apple TV a complete set-top box with cloud-based DVR functionality and an iOS-like interface. This would erase the difference between live and on-demand TV, and we hope to learn more about the rumored system in 2014.
If you’re interested in other Apple-related news, make sure to check out our stories on Apple’s acquisition of Matcha.tv, their plans for OS X 10 and iOS 8, and how to watch Game of Thrones Season 5 on iPad and iPhone in the UK.
Frequently Asked Questions
1. Can I buy the Sky Sports Day Pass from the Now TV website?
No, currently, the pass can only be purchased through iTunes.
2. What other content can I stream on Apple TV besides Sky Sports?
Along with Sky Sports, Apple TV users can access a wide range of content, including iTunes movies and TV shows, Netflix, Sky News, Bloomberg, YouTube, Vevo, Vimeo, Flickr, and Crunchyroll. New channels are frequently being added to the service.